Introducing a new product into the market

Carmit wanted to introduce a new Chocolate snack in a competitive category called Mixim. We collaborated with two of Israel’s rising YouTube stars – Static and Gal Malka, who invited the audience to write their next hit.

The campaign has achieved exceptional involvement through the use of innovative platforms.

The result- an increase of over 35% in sales during the campaign while maintaining a high marketshare afterwards.