IKEA Catalog launch 2017

IKEA needed to create excitement for the release of it’s yearly home-delivered catalog book.

To generate a buzz and reinstate the emotional sentiment towards the Brand, we brought back Newman, Seinfeld’s legendary mailman, to speak about the one day a year he turns from zero to hero.

The Campaign received a delivery of love

1.5M media impressions

8K likes

1K comments

4K shares

5M earned media





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