Heineken

Star in the Living Room

The ritual of preparing for a matchnight is as important as watching the game itself.

And what better way is to prepare for the game, than with the players themselves?

We invited stars of the Champions’ League to visit fans’ homes to prepare for matchnight

Just as they would prepare for games on the field.

The campaign has scored it’s goals

Over 3M impressions

2.5M video impressions

Over 60K activity participants

8M earned media

10% increase in unaided awareness

21% increase in TOM

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